Figuring Out Buyer Behavior No. 1

I decided to interview three other IA students because they will have classes, homework, clubs and IA speaker series that they are required to attend. Between the three of them, I found a common thread, keeping up with the outside of classwork and lectures were difficult for people to keep track of and were constantly rushing to get done or get to. While the syllabus pdf had all of the information on it, this pdf was difficult to access mobile and despite going over most assignments in a class by the time they left class due dates seemed distant to the students. What these students have looked to has been the college provide Outlook and Canvas Calendar, but those have not been enough for them. All three had various to-do lists and student planner apps that they used to try and get organized. The search terms most of them used were "student calendar," "student planner," "student to-do list," and various student fill in the blank terms. They all notice the need at the start of the semester when they are getting various syllabuses and once again when exam season kicks off and they feel they have to spend the majority of their time studying. Two of the three just stopped their search after a quick google search and a conversation with there friends, the third said he went to Gatorwell to try and find additional help, but they didn't have anything that worked for him. I think this leaves me in a good position to fill a need in the community that current is going unattended to because no one is going beyond the minimum to help students succeed by giving them organizational skills.