Opportunity:
Students at the collegiate level need a program that can upload every syllabus they receive throughout their college career onto on calendar. This program will be useful for the duration of their undergrad studies. While over time more classes are getting put online, and those students do not share this need to the same level of traditional students, as long as there are college campuses there will be students who have a need for this program, but no good alternatives. My market is defined demographically, looking at college students directly, but anywhere across the globe. Currently, the only alternatives to my program include: using the three different college provided resources to keep on track for your course and assignment, but keep another calendar for things outside of immediate classwork, or writing all of the information given by the college resources onto a physical planner and then having to refer to this planner every time an outside event comes up, or flying by the seat of your pants when you go to class hear what assignment comes next and do it the night before it is due, this way you can have the freedom to do all of the club activities without worry but being constantly behind on course work and class materials. Having a product that could help them cut confusion, time, effort, and chaos would be enough encouragement for students to try this program. This window is open as long as colleges are still accepting traditional students and classes are still giving out syllabuses.
Innovation:
I am offering students a web app that takes the information from their class syllabuses and uploads them all onto one calendar. It will give alerts for all assignment due and exam times. Students will also be able to upload other events onto this calendar and add custom alerts. I would want to make the web app free to use at the base form with advertisements, but with a purchase of $10 you could permanently remove ads.
Venture:
Students will want to use my program because it will save them a lot of time and worry throughout the semester. The other options for scheduling or not scheduling your semester cause a lot of stress either upfront or throughout you semester, but with this program, all you need to do to be set up for success is upload all of your syllabuses at the start of your semester and then you will have a calendar that you can refer back to and will send you reminders about assignment, class topics, and other items that you choose to upload. Currently, the only competitors are regular calendar apps that do not offer the same resource that mine does. ON these other programs the student will have to upload all of the assignments individually instead of a mass upload via the syllabus reading process I have created. Money is not my main goal with this concept, I want a product that will actually help students and will be available to a large number of students, so if I sell a small amount of ad space on the program then give it to the students for free, while offering a permanent purchase of ad free form. This would help me to feel proud of my venture and give me a small return on my product. My business would stay small no matter how large the program got. It is a relatively simple concept, I foresee myself and maybe one other person being able to keep up with updates and dealing with advertisers once the program is live.
The reason I doubt other companies will be able to replicate me is that I am a college student and I will be able to understand the issue with the program at the same time my customers do, and any improvements or new ideas also benefit me on my daily life and not just via revenue. I would then want to expand to help clubs create a platform to organize their events so that way their members and potential members could see all of the events on the club's page or even upload the information to their personal calendar. The next step for my venture would be for it to be able to read emails and upload tasks, meetings, and other more work field type events to a calendar.
Ethan,
ReplyDeleteI enjoy your ideas about your innovation, but I believe that as your company grows more innovative ideas will arise and being adaptable to future changes is probably very important to your business. I do see two issues with the above that I'd like to note. I do not think it to be a good idea to only have you and one another person on staff for the launch of this app; if any technological error occurs, having a person skilled with such and willing to help would be a great asset. The other issue is the app potentially reading personal information; it's extremely convenient for an app to be reading your email until it becomes invasive. Being sure to safeguard your customers safety would have to be a priority at this point.
Other than that, great job!
Respectfully, Maeghan Solanki